Normal view MARC view ISBD view

Impact of Celebrity Endorsements on consumer purchase behavior

Mankatty, Manasi

Impact of Celebrity Endorsements on consumer purchase behavior Mankatty, Manasi - PG-14-91 2014-2016 - Mumbai IES's Management College and Research Centre April 2016 - 75 With CD

Name of the Guide: Prof. Vijay Shahane

Subjects--Topical Terms:
Consumer Behavior

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:

Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)

IES Management College And Research Centre

Impact of Celebrity Endorsements on consumer purchase behavior