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A study on the impact of sensory marketing on customer purchase decisions

Saru, Chintan

A study on the impact of sensory marketing on customer purchase decisions Saru, Chintan - PG-14-95 2014-2016 - Mumbai IES's Management College and Research Centre April 2016 - 75 With CD

Name of the Guide: Prof. Richa Choudhary

Subjects--Topical Terms:
Consumer Behavior

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IES Management College And Research Centre

A study on the impact of sensory marketing on customer purchase decisions