IES Management College And Research Centre

Impact of packaging on consumer buying behaviour with respect to the FMCG Industry

Tandel, Mrinmayi

Impact of packaging on consumer buying behaviour with respect to the FMCG Industry Tandel, Mrinmayi - PG-14-115 2014-2016 - Mumbai IES's Management College and Research Centre April 2016 - 75 With CD

Name of the Guide: Prof. Siddharth Dabholkar


Consumer Behavior

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