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Strategies on vertical in brand management (four verticals: Market research, creativity, medico marketing, marketing plan)

Patidar, Priti

Strategies on vertical in brand management (four verticals: Market research, creativity, medico marketing, marketing plan) Patidar, Priti - PM-12-21 2012-2014 - Mumbai IES's Management College and Research Centre April 2013 - CD

Name of the Guide: Prof. Ajay Kulkarni

Subjects--Topical Terms:
Marketing strategy

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IES Management College And Research Centre

Strategies on vertical in brand management (four verticals: Market research, creativity, medico marketing, marketing plan)