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Study of segment wise acceptance of Amul Ice-Cream in Comparision with its Competitors

Shah, Hiten

Study of segment wise acceptance of Amul Ice-Cream in Comparision with its Competitors Shah, Hiten - PG-12-103 2012-2014 - Mumbai IES's Management College and Research Centre April 2013 - CD

Name of the Guide: Prof. Parag Mahulikar

Subjects--Topical Terms:
Market segmentation

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IES Management College And Research Centre

Study of segment wise acceptance of Amul Ice-Cream in Comparision with its Competitors