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A study to measure the brand awareness and perception of people of mumbai towards MINT newspaper

Dias, Rochelle

A study to measure the brand awareness and perception of people of mumbai towards MINT newspaper Dias, Rochelle - PG-12-13 2012-2014 - Mumbai IES's Management College and Research Centre April 2013 - CD

Name of the Guide: Prof Suhas Pai

Subjects--Topical Terms:
Brand awareness and perception

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IES Management College And Research Centre

A study to measure the brand awareness and perception of people of mumbai towards MINT newspaper