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Improve market positioning of Amul Ice Creams in MF Stores and Comparison of Amul Cream with Baskin Robbins v/s Kwality Walls

Lakhani, Manali

Improve market positioning of Amul Ice Creams in MF Stores and Comparison of Amul Cream with Baskin Robbins v/s Kwality Walls Lakhani, Manali - PG-13-31 2013-2015 - Mumbai IES's Management College and Research Centre April 2014 - CD

Name of the Guide: Prof. Siddharth Dabholkar

Subjects--Topical Terms:
Brand positioning

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IES Management College And Research Centre

Improve market positioning of Amul Ice Creams in MF Stores and Comparison of Amul Cream with Baskin Robbins v/s Kwality Walls