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Study of premium Ice-Cream segment, positioning of Rich cream premium Ice-Cream of Amul & Great Buzz to increase awareness & sales in Mumbai

Lavekar, Milind

Study of premium Ice-Cream segment, positioning of Rich cream premium Ice-Cream of Amul & Great Buzz to increase awareness & sales in Mumbai Lavekar, Milind - PG-13-45 2013-2015 - Mumbai IES's Management College and Research Centre April 2014 - CD

Name of the Guide: Prof. Siddharth Dabholkar

Subjects--Topical Terms:
Brand management

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IES Management College And Research Centre

Study of premium Ice-Cream segment, positioning of Rich cream premium Ice-Cream of Amul & Great Buzz to increase awareness & sales in Mumbai