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Impact of Emotional advertising on consumer buying behaviour

Kulkarni, Saurabh

Impact of Emotional advertising on consumer buying behaviour Kulkarni, Saurabh - PG-13-103 2013-2015 - Mumbai IES's Management College and Research Centre April 2014 - CD

Name of the Guide: Prof. Ritu Sinha

Subjects--Topical Terms:
Consumer buying behaviour

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IES Management College And Research Centre

Impact of Emotional advertising on consumer buying behaviour