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To undertake a comprehensive study of Amul Ice-cream tubs segment and suggest recommendations for future line of action to increase volume sales

Rathi, Hemant

To undertake a comprehensive study of Amul Ice-cream tubs segment and suggest recommendations for future line of action to increase volume sales Rathi, Hemant - PG-13-95 2013-2015 - Mumbai IES's Management College and Research Centre April 2014 - CD

Name of the Guide: Prof. Ritu Sinha

Subjects--Topical Terms:
Marketing research

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IES Management College And Research Centre

To undertake a comprehensive study of Amul Ice-cream tubs segment and suggest recommendations for future line of action to increase volume sales