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Anteedents of Green Purchase Behaviour: An Examination of Moderating Role of Green Wash Fear

Rejikumar,G.

Anteedents of Green Purchase Behaviour: An Examination of Moderating Role of Green Wash Fear - 332-350

Subjects--Index Terms: Perceived eco-literacy perceived customer effectiveness and perceived customer social responsibility perceived green wash fear green purchase intentions

LC Class. No.: / 5555875JA6

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Anteedents of Green Purchase Behaviour: An Examination of Moderating Role of Green Wash Fear