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Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework

Prashar, Sanjeev

Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework - 1-18 p.

Subjects--Index Terms: Online Shopping, Structural Equation Modelling, Stimulus–Organism–Response, Web Satisfaction, Website Cues

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Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework