IES Management College And Research Centre

International Business

Rao, P. Subba

International Business - Mumbai Himalaya Publishing House 2010 - 412 Paper

Book Content of International Business

Overview of International Business Process
PEST Factors and Government Influence
International Trade Theories
Foreign Direct Investment
Country Evaluation and Selection
Collaborative Strategies
Corporate Level and Growth Strategies
International Marketing
International Trade Agreements
International Trade Organisations
Foreign Exchange
International HR Strategies
International Diplomacy
University Question Paper

This is the customized book for Mumbai University based on it`s syllabus.

978-93-5024-098-4




International business

658.049/Rao

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