Normal view MARC view ISBD view

Where do market categories come from and how? Distinguishing category creation from category emergence

Durand, Rodolphe

Where do market categories come from and how? Distinguishing category creation from category emergence - 87-110 p.

Subjects--Index Terms: Market category Category formation Strategic agency

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:

Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)

IES Management College And Research Centre

Where do market categories come from and how? Distinguishing category creation from category emergence