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A study on changing buying behaviour for premium perfume brands: online vs in store

Kukreja, Soniya

A study on changing buying behaviour for premium perfume brands: online vs in store - M-15-35 2015-2017 - Mumbai IES's Management College and Research Centre April 2017 - 75 With CD

Name of the Guide: Prof. Richa Chaudhary

Subjects--Topical Terms:
Consumer behavior
Marketing

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IES Management College And Research Centre

A study on changing buying behaviour for premium perfume brands: online vs in store