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A study on changing consumer preferences towards online cab services with regards to ola and uber

Parekh, Virat

A study on changing consumer preferences towards online cab services with regards to ola and uber - M-15-42 2015-2017 - Mumbai IES's Management College and Research Centre April 2017 - 75 With CD

Name of the Guide: Prof. Richa Chaudhary

Subjects--Topical Terms:
Consumer behaviour
Marketing

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IES Management College And Research Centre

A study on changing consumer preferences towards online cab services with regards to ola and uber