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A study on brand failure and brand rejuvenation strategies

Panani, Honey

A study on brand failure and brand rejuvenation strategies - PG-15-34 2015-2017 - Mumbai IES's Management College and Research Centre April 2017 - 75 With CD

Name of the Guide: Prof. Hirendra Soni

Subjects--Topical Terms:
Marketing strategies

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IES Management College And Research Centre

A study on brand failure and brand rejuvenation strategies