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A study on consumer buying behavior with regard to tying and bundling

Fernandes, Rachelle

A study on consumer buying behavior with regard to tying and bundling - MM-15-3 2015-2018 - Mumbai IES's Management College and Research Centre April 2017 - 75 With CD

Name of the Guide: Prof. Minu Mehta

Subjects--Topical Terms:
Consumer behavior
Marketing

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IES Management College And Research Centre

A study on consumer buying behavior with regard to tying and bundling