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New product development, brand activation, real time consumer testing and launch strategy of airline products at shachindra india pvt. ltd.,

Handoo, Monisha

New product development, brand activation, real time consumer testing and launch strategy of airline products at shachindra india pvt. ltd., - M-14-19 2014-2016 - Mumbai IES's Management College and Research Centre April 2015 - Summer project CD

Name of the Guide: Prof. Hirendra Soni

Subjects--Topical Terms:
Product management
Marketing

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IES Management College And Research Centre

New product development, brand activation, real time consumer testing and launch strategy of airline products at shachindra india pvt. ltd.,