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To position Bisleri Pop and do a study on customers awareness of the same, also to design strategies for penetrating into the untapped corporate arena with respect to bisleri's packaged drinking water

Doshi, Aditi

To position Bisleri Pop and do a study on customers awareness of the same, also to design strategies for penetrating into the untapped corporate arena with respect to bisleri's packaged drinking water - M-15-12 2015-2017 - Mumbai IES's Management College and Research Centre April 2016 - Summer project CD

Name of the Guide: Prof. Minu Mehta

Subjects--Topical Terms:
Customer awareness
Marketing

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IES Management College And Research Centre

To position Bisleri Pop and do a study on customers awareness of the same, also to design strategies for penetrating into the untapped corporate arena with respect to bisleri's packaged drinking water