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• To understand the client servicing role and responsibilities in the digital media firm. • To monitor and evaluate the brand presence on social media platforms and design online branding solutions for various brands. • To learn how market research is practiced through utilizing competitive analysis as a tool at Dentsu Webchutney

Shimpi, Ruchi

• To understand the client servicing role and responsibilities in the digital media firm. • To monitor and evaluate the brand presence on social media platforms and design online branding solutions for various brands. • To learn how market research is practiced through utilizing competitive analysis as a tool at Dentsu Webchutney - PG-16-111 2016-2018 - Mumbai IES's Management College and Research Centre April 2017 - Summer project CD

Name of the Guide: Prof. Suhas Pai

Subjects--Topical Terms:
Digital marketing
Marketing

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