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Can a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry?

Ensign, Prescott C.

Can a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry? - 247-260 p.

Subjects--Index Terms: Broadcast Media Industry, Scale Up Technology Enterprise Growth, Leveraging Resources

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Can a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry?