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To study effects of customer brand perceptions on store image and purchase intention: an application in apparel shopping

Priyanka Thakur

To study effects of customer brand perceptions on store image and purchase intention: an application in apparel shopping - PG-16-56 - Mumbai IES Management College and Research Centre 43191 - CD

Prof. Ritu Sinha

Subjects--Topical Terms:
Customer brand perceptions, apparel shopping

Dewey Class. No.: PG-Mar/16-18/4442385

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IES Management College And Research Centre

To study effects of customer brand perceptions on store image and purchase intention: an application in apparel shopping