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A study of influence of humour advertising on consumer buying behaviour

Anushree Bagwe

A study of influence of humour advertising on consumer buying behaviour - PG-16-3 - Mumbai IES Management College and Research Centre 43191 - CD

Prof. Vijay Bhangale

Subjects--Topical Terms:
Humour advertising, on consumer buying behaviour

Dewey Class. No.: PG-Mar/16-18/4442370

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IES Management College And Research Centre

A study of influence of humour advertising on consumer buying behaviour