Impact of Socioeconomic Factors on Purchase Decision of Health Insurance: An Analysis.
Yadav, Chette Srinivas
Impact of Socioeconomic Factors on Purchase Decision of Health Insurance: An Analysis. - 34-45 p.
The objective of this study is to check the socioeconomic factors influencing purchase decision making among health insurance policyholders in India. Data was collected through a structured questionnaire given to 170 customers. Data analysis was done through regression with the help of the 170 responses received. The study found that the dependent factor, i.e., health insurance institutional choice, and the independent factors, viz., age, gender, income, marital status, and cover HI, have a significant impact on the decision making process
Socioeconomic factors Consumer behavior Health insurance policies Decision making Regression analysis Health insurance India
Impact of Socioeconomic Factors on Purchase Decision of Health Insurance: An Analysis. - 34-45 p.
The objective of this study is to check the socioeconomic factors influencing purchase decision making among health insurance policyholders in India. Data was collected through a structured questionnaire given to 170 customers. Data analysis was done through regression with the help of the 170 responses received. The study found that the dependent factor, i.e., health insurance institutional choice, and the independent factors, viz., age, gender, income, marital status, and cover HI, have a significant impact on the decision making process
Socioeconomic factors Consumer behavior Health insurance policies Decision making Regression analysis Health insurance India