IES Management College And Research Centre

Persistence Decisions: It’s Not Just About the Money

Ma, Dalong

Persistence Decisions: It’s Not Just About the Money - 121–143 p.

Drawing on threshold theory, we examine the effects of attributes of alternative opportunities on persistence decisions of family business entrepreneurs. The results of our conjoint experiment show that: (a) family business entrepreneurs are generally more persistent than other entrepreneurs and (b) family business entrepreneurs focus more on non-financial benefits than other entrepreneurs. Our study contributes to persistence literature within the family business context and provides a good basis for how family business literature can benefit from multi-level theoretical and empirical modelling.

Family business entrepreneur entrepreneurial persistence non-financial benefits conjoint experiment

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM