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A comparative study on cultural adaptation pattern of McDonald's and KFC in the Mumbai market

Saurabh Sonawane

A comparative study on cultural adaptation pattern of McDonald's and KFC in the Mumbai market - PG-17-112 - Mumbai IES Management College and Research Centre Apr-19 - yes

Prof. Minu Mehta

Subjects--Topical Terms:
"Cultural adaptation pattern, McDonald's and KFC"

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IES Management College And Research Centre

A comparative study on cultural adaptation pattern of McDonald's and KFC in the Mumbai market