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A Study Investigating the Role of Social Media Marketing in Shaping Cosmetic Buying Behaviour PG-20- 133

PATRICIA MERCHANT

A Study Investigating the Role of Social Media Marketing in Shaping Cosmetic Buying Behaviour - PG-20- 133 - Mumbai IES Management College and Research Centre Apr-22 - Yes

Prof. SINHA RITU .

Subjects--Topical Terms:
Social media marketing
Cosmetic buying behavior
Consumer behavior

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IES Management College And Research Centre

A Study Investigating the Role of Social Media Marketing in Shaping Cosmetic Buying Behaviour PG-20- 133