Pharmaceutical marketing 4.0
Bhangale, Vijay
Pharmaceutical marketing 4.0 - Hyderabad, India PharmaMed Press 2023 - xiv, 281 Hardbound
Contents:
1. Healthcare Scenario in India
2. Indian Pharmaceutical Industry Landscape
3. Understanding Pharmaceutical Customer
4. Pharmaceutical Marketing – How is it different from Consumer Marketing?
5. Pharma 4.0
6. Marketing Research and MIS
7. Identifying Market Segments, Targeting & Positioning
8. Pharmaceutical Brand and Branding Strategies
9. New Products - Growth Drivers in Pharmaceutical Industry
10. Pricing Strategies
11. Pharmaceutical Distribution
12. Importance of Retail Pharmacy & Emergence of e-Pharmacy
13. Building Pharma Brands
14. Integrated Marketing Communications
15. Salesforce Effectiveness – Key to Pharmaceutical Brand Success
16. Relationship Marketing
17. Medico Marketing
18. Digital Transformation in Pharmaceutical Industry
19. Hospital (Institutional) Marketing
20. Rural Marketing – its Significance in the Indian Context
21. International Marketing – Exploiting the Potential of Generics
22. OTC Marketing - A Growth Strategy
23. Marketing of Specialty Drugs for Rare Diseases
24. Biopharmaceuticals
The book is application oriented highlighting the new trends within Indian Pharmaceutical Industry, Challenges that Marketers are likely to face & the Strategies that they can adopt. It is also designed keeping in mind the Pharmaceutical & Healthcare management programs taught at various B-schools. This book serves as a reference book for pharma marketers and the students of Pharmaceutical & Healthcare Management Programs. This book can be a part of Brand Manager’s library – a book s/he can refer to whenever s/he has to clarify concepts.
978-81-961467-0-2
Pharmaceutical marketing
615.068/Bha / 38549
Pharmaceutical marketing 4.0 - Hyderabad, India PharmaMed Press 2023 - xiv, 281 Hardbound
Contents:
1. Healthcare Scenario in India
2. Indian Pharmaceutical Industry Landscape
3. Understanding Pharmaceutical Customer
4. Pharmaceutical Marketing – How is it different from Consumer Marketing?
5. Pharma 4.0
6. Marketing Research and MIS
7. Identifying Market Segments, Targeting & Positioning
8. Pharmaceutical Brand and Branding Strategies
9. New Products - Growth Drivers in Pharmaceutical Industry
10. Pricing Strategies
11. Pharmaceutical Distribution
12. Importance of Retail Pharmacy & Emergence of e-Pharmacy
13. Building Pharma Brands
14. Integrated Marketing Communications
15. Salesforce Effectiveness – Key to Pharmaceutical Brand Success
16. Relationship Marketing
17. Medico Marketing
18. Digital Transformation in Pharmaceutical Industry
19. Hospital (Institutional) Marketing
20. Rural Marketing – its Significance in the Indian Context
21. International Marketing – Exploiting the Potential of Generics
22. OTC Marketing - A Growth Strategy
23. Marketing of Specialty Drugs for Rare Diseases
24. Biopharmaceuticals
The book is application oriented highlighting the new trends within Indian Pharmaceutical Industry, Challenges that Marketers are likely to face & the Strategies that they can adopt. It is also designed keeping in mind the Pharmaceutical & Healthcare management programs taught at various B-schools. This book serves as a reference book for pharma marketers and the students of Pharmaceutical & Healthcare Management Programs. This book can be a part of Brand Manager’s library – a book s/he can refer to whenever s/he has to clarify concepts.
978-81-961467-0-2
Pharmaceutical marketing
615.068/Bha / 38549