Normal view MARC view ISBD view

Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework

Shaon Sen

Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework - 62-79p

Subjects--Index Terms: Impulse buying, consumer behavior, consumer research, consumer marketing, advertising, stimulus-organism-response model, cognitive motivations, affective motivations, impulsivity, external stimulus factors, situational stimulus factors

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:

Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)

IES Management College And Research Centre

Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework