Creating value through leveraging gender norms
Kristen DeTienne; Alice Alessandri; Whitney Evans
Creating value through leveraging gender norms - New Delhi Sage Publications India May 2024 - 30-58
This article examines how blending both traditionally masculine and feminine traits in an organizational culture might create value for a company. The article examines workplace defaults and compares and contrasts masculine and feminine traits. Then, the results of an analysis of the research on how masculine defaults create and destroy value in organizations are examined. Next, the article presents the findings from research examining how masculine and feminine traits and behaviours can create and destroy value. Finally, the article examines the impact of hybrid or androgynous traits and behaviours and presents directions for future research.
2394-9643
Organizational culture
Culture gender
Genger norms
Masculine defaults
Feminine defaults
Creating value through leveraging gender norms - New Delhi Sage Publications India May 2024 - 30-58
This article examines how blending both traditionally masculine and feminine traits in an organizational culture might create value for a company. The article examines workplace defaults and compares and contrasts masculine and feminine traits. Then, the results of an analysis of the research on how masculine defaults create and destroy value in organizations are examined. Next, the article presents the findings from research examining how masculine and feminine traits and behaviours can create and destroy value. Finally, the article examines the impact of hybrid or androgynous traits and behaviours and presents directions for future research.
2394-9643
Organizational culture
Culture gender
Genger norms
Masculine defaults
Feminine defaults