Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs
Mulyana Mulyana Tatiek Nurhayati Erlinda Ramadhani Permata Putri
Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs - New Delhi Sage Publications India Pvt. Ltd., May 2024 - 102-115
This study examines the effect of digital marketing capability, relational capability, market knowledge capability and value creation agility on business performance. This study includes 312 owners or leaders of fashion retail small and medium enterprises in Central Java, Indonesia’s respondents. The data obtained were analysed by using the structural equation model. The results show that digital marketing capability, relational capability and market knowledge capability affect value creation agility and business performance. Furthermore, value creation agility affects business performance.
2394-9643
Business performance
Digital marketing
Market knowledge
Relational capability
Value creation agility
Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs - New Delhi Sage Publications India Pvt. Ltd., May 2024 - 102-115
This study examines the effect of digital marketing capability, relational capability, market knowledge capability and value creation agility on business performance. This study includes 312 owners or leaders of fashion retail small and medium enterprises in Central Java, Indonesia’s respondents. The data obtained were analysed by using the structural equation model. The results show that digital marketing capability, relational capability and market knowledge capability affect value creation agility and business performance. Furthermore, value creation agility affects business performance.
2394-9643
Business performance
Digital marketing
Market knowledge
Relational capability
Value creation agility