Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs
Mulyana Mulyana Tatiek Nurhayati Erlinda Ramadhani Permata Putri
Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs - New Delhi Sage Publications India Pvt. Ltd. May 2024 - 115-129
This study examines the effect of digital marketing capability, relational capability, market knowledge capability and value creation agility on business performance. This study includes 312 owners or leaders of fashion retail small and medium enterprises in Central Java, Indonesia’s respondents. The data obtained were analysed by using the structural equation model. The results show that digital marketing capability, relational capability and market knowledge capability affect value creation agility and business performance. Furthermore, value creation agility affects business performance.
2394-9643
Congruence assessment
Pathways of value
Optimism bias
Value creation
Value dynamics
Value realisation
Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs - New Delhi Sage Publications India Pvt. Ltd. May 2024 - 115-129
This study examines the effect of digital marketing capability, relational capability, market knowledge capability and value creation agility on business performance. This study includes 312 owners or leaders of fashion retail small and medium enterprises in Central Java, Indonesia’s respondents. The data obtained were analysed by using the structural equation model. The results show that digital marketing capability, relational capability and market knowledge capability affect value creation agility and business performance. Furthermore, value creation agility affects business performance.
2394-9643
Congruence assessment
Pathways of value
Optimism bias
Value creation
Value dynamics
Value realisation