STRATEGIC MARKETING MANAGEMENT:CONCEPTS & CASES (Record no. 10588)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00515nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111123164943.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7240-083-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 60 |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KHURANA RAKESH;RAVICHANDRAN N A; |
| 9 (RLIN) | 1637 |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC MARKETING MANAGEMENT:CONCEPTS & CASES |
| 250 ## - EDITION STATEMENT | |
| Edition statement | FIRST |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | GLOBAL BUSINESS PRESS |
| Place of publication, distribution, etc | DELHI |
| Date of publication, distribution, etc | 0 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 257 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 1 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "BRAND MANAGEMENT,MARKETING STRATEGY" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | Reference | 24/01/2005 | SHRI GANESH BOOK DISTRIBUTOR | 385.00 | 658.8 / KHU / 60 | 11160 | 07/06/2022 | 11/03/2011 |