ADVERTISING AND PROMOTION: (Record no. 10591)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00570nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-203-0790-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 63 |
| Classification number | 659.111 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | AAKER DAVID A;BATRA RAJEEV;MYERS JOHN G; |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION: |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PRENTICE-HALL OF INDIA PVT LTD |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 593 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 1 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "ADVERTISING,ADVERTISING MANAGEMENT,ADVERTISING, MANAGEMENT,ADVERTISING,MANGEMAENT,ADVERTISING,PROMOTION,MARKETING COMMUNICATION,ADVERTISISNG,NEW PRODUCT DEVELOPMENT" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Source of classification or shelving scheme | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library Annexe | Library Annexe | 24/01/2005 | SHRI GANESH BOOK DISTRIBUTOR | 175.00 | 3 | 659.111 / AAK / 274 | 111274 | 01/06/2018 | 11/03/2011 | Dewey Decimal Classification | 20/04/2013 | ||||
| Library Annexe | Library Annexe | 24/01/2005 | SHRI GANESH BOOK DISTRIBUTOR | 175.00 | 4 | 659.1 / AAK / 371 | 111371 | 01/06/2018 | 11/03/2011 | Dewey Decimal Classification | 23/12/2011 | ||||
| Main Library | Main Library | 24/01/2005 | SHRI GANESH BOOK DISTRIBUTOR | 150.00 | 659.111 / AAK / 63 | 11163 | 01/06/2019 | 11/03/2011 |