MARKETING RESEARCH: (Record no. 13293)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00683nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7808-368-X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 2762 |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MALHOTRA NARESH K; |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING RESEARCH: |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON EDUCATION SINGAPOREPTE LTD |
| Place of publication, distribution, etc | NEWDELHI |
| Date of publication, distribution, etc | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 763 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 1 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "MARKETING RESEACH,MARKETING RESEARCH,MARKETING RESEARCH,,MARKETING RESEARCH, CASE STUDIES IN MARKETING,MARKETING RESEARCH,SPSS,MARKETING RESEARCH,TEXT,CASES" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Not for loan | Cost, normal purchase price | Koha item type | Home library | Source of classification or shelving scheme | Total Checkouts | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/03/2011 | 1112762 | 01/06/2018 | Library Annexe | 658.8 / MAL / 2762 | 24/01/2005 | 375.00 | Library Annexe | Dewey Decimal Classification | 1 | 23/04/2012 | |||||
| 11/03/2011 | 1112762 | 02/07/2011 | Main Library | 658.8 / MAL / 2762 | 24/01/2005 | 375.00 | Book | Main Library |