BRAND MANAGEMENT: PERSPECTIVES AND PRACTICES (Record no. 13978)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00493nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7881-071-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 3447 |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DAS, NAVEEN |
| 9 (RLIN) | 10632 |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND MANAGEMENT: PERSPECTIVES AND PRACTICES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA |
| Place of publication, distribution, etc | HYDERABAD |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 190 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 1 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "BRAND MANAGEMENT,BRANDS" |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DAS NAVEEN NAVEEN; |
| 9 (RLIN) | 10633 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe | Library Annexe | 24/01/2005 | 300.00 | 658.827 / / 3447 | 1113447 | 01/06/2018 | 11/03/2011 |