IES Management College And Research Centre

BUILDING STRONG BRANDS: (Record no. 14359)

MARC details
000 -LEADER
fixed length control field 00516nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110309s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-7432-3213-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 3828
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name AAKER DAVID A;
245 ## - TITLE STATEMENT
Title BUILDING STRONG BRANDS:
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc SIMON SCHUSTER
Place of publication, distribution, etc NEW YORK
Date of publication, distribution, etc 1996
300 ## - PHYSICAL DESCRIPTION
Extent 380
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note 1
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term BRANDS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Price effective from Barcode Date last seen Damaged status Withdrawn status Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Home library Total Checkouts Date checked out
11/03/2011 1113828 02/07/2011     Main Library   658.827 / AAK / 3828 24/01/2005   725.00 Book Main Library    
11/03/2011 1113828 07/06/2022     Main Library   658.827 / AAK / 3828 24/01/2005   725.00   Main Library 5 19/08/2016

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM