MARKETING:. (Record no. 14733)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00653nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130819145155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-059022-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 4202 |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | STANTON WILLIAM;WALKER BRUCE J; |
| 9 (RLIN) | 10651 |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING:. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TATA MC-GRAW HILL PUBLISHING COMPANY LTD |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 710 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 29 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT" |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30576 |
| Host Itemnumber | 32107 |
| Main entry heading | STANTON, WILLIAM AND WALKER, BRUCE |
| Place, publisher, and date of publication | NEW DELHI TATA MACGRAW HILL |
| Other item identifier | 33336 |
| Title | CASE STUDIES IN MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe | Library Annexe | 21/03/2005 | APNA BOOK SUPPLIERS | 234.00 | 658.8 / STA / 4202 | 1114202 | 01/06/2018 | 11/03/2011 |