MARKETING MANAGEMENT: (Record no. 14833)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00766nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-203-2799-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 4302 |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KELLER KAVIN LANE;KOTLER PHILIP; |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT: |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PRENTICE-HALL OF INDIA PVT LTD |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 780 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 79 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,MARKETING MANAGEMENT A FINANCE EMPHASIS,MARKETING MANAGEMENT CASES,MARKETING MANAGEMENT,STRATEGIES,MARKETING MANAGEMENT-FINANCE" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Not for loan | Cost, normal purchase price | Koha item type | Home library | Source of classification or shelving scheme | Total Checkouts | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/03/2011 | 1114302 | 01/06/2018 | HORIZON THE BOOK SHOP | Library Annexe | 658.8 / KEL / 4302 | 29/07/2005 | 495.00 | Library Annexe | Dewey Decimal Classification | 1 | 13/10/2011 | |||||
| 11/03/2011 | 1114302 | 02/07/2011 | HORIZON THE BOOK SHOP | Main Library | 658.8 / KEL / 4302 | 29/07/2005 | 495.00 | Book | Main Library |