Cases in rural marketing : (Record no. 15405)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00508nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7808-968-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 4876 |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Krishnamacharyulu, C S G |
| 9 (RLIN) | 21704 |
| 245 ## - TITLE STATEMENT | |
| Title | Cases in rural marketing : |
| Remainder of title | an integrated approach |
| Statement of responsibility, etc | C S G Krishnamacharyulu and Lalitha Ramakrishnan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education Ltd. |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 264 p. |
| Other physical details | Paper |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 210 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ramakrishnan, Lalitha |
| 9 (RLIN) | 21705 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 29/03/2006 | JANAM MARKETING | 150.00 | 2 | 658.8 / / 4876 | 1114876 | 07/06/2022 | 19/01/2017 | 11/03/2011 |