MARKETING MANAGEMENT: (Record no. 16250)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00726nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-060090-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 5721 |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ETZEL MICHAEL J;STANTON WILLIAM J;WALKER BRUCE J; |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT: |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TATA MC-GRAW HILL PUBLISHING COMPANY LTD |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 735 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 372 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,MARKETING MANAGEMENT A FINANCE EMPHASIS,MARKETING MANAGEMENT CASES,MARKETING MANAGEMENT,STRATEGIES,MARKETING MANAGEMENT-FINANCE" |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30856 |
| Host Itemnumber | 32872 |
| Main entry heading | ETZEL |
| Edition | |
| Place, publisher, and date of publication | NEW DELHI TATA MCGRAW HILL |
| Other item identifier | 33381 |
| Title | MARKETING MANAGEMENT |
| Record control number | |
| International Standard Serial Number | |
| International Standard Book Number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 15/12/2006 | BOOK BASE | 350.00 | 658.8 / ETZ / 5721 | 1115721 | 01/06/2019 | 11/03/2011 |