What is marketing? (Record no. 16420)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00402nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-4221-460-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 5891 |
| Classification number | 658.8072 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Silk, Alvin J. |
| 9 (RLIN) | 36737 |
| 245 ## - TITLE STATEMENT | |
| Title | What is marketing? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | HARVARD BUSINESS SCHOOL PRESS |
| Place of publication, distribution, etc | MASSACHUSETTS |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 207 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 390 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 09/01/2007 | HORIZON THE BOOK SHOP | 1438.00 | 7 | 658.8072 / SIL / 5891 | 1115891 | 22/09/2022 | 21/04/2022 | 11/03/2011 |