IES Management College And Research Centre

MARKETING STRATEGY:A DECISON FOCUSED APPRAOCH (Record no. 17990)

MARC details
000 -LEADER
fixed length control field 00666nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110309s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-296190-2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 7461
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name WALKER ORVILLE C;
245 ## - TITLE STATEMENT
Title MARKETING STRATEGY:A DECISON FOCUSED APPRAOCH
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc TATA MC-GRAW HILL PUBLISHING COMPANY LTD
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent 346
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note 652
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term "MARKETING STRATEGY,MARKETING STRATEGIES,MARKETING STRATEGY,MARKETINHG STRATEGY"
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Price effective from Barcode Date last seen Damaged status Source of acquisition Withdrawn status Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Home library Total Checkouts Date checked out
11/03/2011 1117461 02/07/2011   NEETA BOOK DISTRIBUTORS   Main Library   658.8 / WAL / 7461 26/07/2007   350.00 Book Main Library    
11/03/2011 1117461 07/06/2022   NEETA BOOK DISTRIBUTORS   Main Library   658.8 / WAL / 7461 26/07/2007   350.00   Main Library 5 25/10/2018

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