Kotler on marketing.; (Record no. 18613)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00865nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780684860473 |
| International Standard Book Number | 0-684-86047-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 19732 |
| 245 ## - TITLE STATEMENT | |
| Title | Kotler on marketing.; |
| Remainder of title | how to create, win, and dominate markets |
| Statement of responsibility, etc | Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | FThe Free press |
| Place of publication, distribution, etc | New York |
| Date of publication, distribution, etc | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 225 p. |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 757 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 19733 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Source of classification or shelving scheme | Collection code | Shelving location | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 18/10/2007 | HORIZON THE BOOK SHOP | 608.00 | 3 | 658.8 / KOT / 8084 | 1118084 | 07/06/2022 | 26/10/2019 | 11/03/2011 | ||||||||
| Main Library | Main Library | 31/10/2015 | Donated Book/ 28-October-2015 | 5 | 658.8/ Kot/ 30393 | 11130393 | 02/02/2024 | 13/01/2024 | 31/10/2015 | Dewey Decimal Classification | ON SHELF | 7 |