THE ICFAI UNIVERSITY PRESS MARKETING PARADIGMS: (Record no. 19647)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01439nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-314-0787-X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 9118 |
| Classification number | 658.8 |
| 245 ## - TITLE STATEMENT | |
| Title | THE ICFAI UNIVERSITY PRESS MARKETING PARADIGMS: |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | ICFAI UNIVERSITY PRESS |
| Place of publication, distribution, etc | HYDERABAD |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 253 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The rapidly changing business environment has changed the face of marketing operations. The increasing consumer demand for newer experiences, information dissemination, novelty in advertisement and branding has put marketing in the realm of consumers. Marketers have to reach out to consumers in an innovative and attractive manner that differentiates their products/brands from those of their competitors in the marketplace. It calls for constant reframing, redefining of the company’s mission and deploying the appropriate marketing mix to meet the changing market demands. Innovation and distinctness of a company in its marketing efforts are the deciding factors keeping a company a step ahead of its competitors. This book is designed to provide an elucidation of the role played by marketing in gaining business excellence to outperform competitors in the marketplace. It throws light on various recent marketing practices that are used by companies to steer themselves towards success. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 917 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 22520 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | K SANGEETHA SANGEETHA; |
| 9 (RLIN) | 8886 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | ICFAI(CUP /SH ) | Main Library | Main Library | 25/02/2008 | INSTITUTE OF CHARTERED FINANCIAL ANALYSIS OF INDIA | 450.00 | 658.8/SAN/9118 | 1119118 | 07/06/2022 | 11/03/2011 |