IES Management College And Research Centre

CASE STUDIES ON BRAND MANAGEMENT:A THEORETICAL AND PRACTICAL APPROACH (Record no. 22436)

MARC details
000 -LEADER
fixed length control field 00630nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110309s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-907211-3-4
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 11905
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name AGGARWAL SAURABH;
245 ## - TITLE STATEMENT
Title CASE STUDIES ON BRAND MANAGEMENT:A THEORETICAL AND PRACTICAL APPROACH
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc GLOBAL INDIA PUBLICATION PVT. LTD
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 272
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note 69
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term "BRAND MANAGEMENT,BRANDS"
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Price effective from Barcode Date last seen Damaged status Source of acquisition Withdrawn status Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Home library Total Checkouts Date checked out
11/03/2011 11111905 02/07/2011   SWAMI BOOK HOUSE   Main Library   658.827 / AGG / 11905 08/05/2009   695.00 Book Main Library    
11/03/2011 11111905 07/06/2022   SWAMI BOOK HOUSE   Main Library   658.827 / AGG / 11905 08/05/2009   695.00   Main Library 1 05/11/2011

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