IES Management College And Research Centre

THE INDICUS CONSUMER HANDBOOK:THE MARKETER'S GUIDE TO INDIAN CONSUMERS (Record no. 22658)

MARC details
000 -LEADER
fixed length control field 00519nam a2200181Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20111121142916.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110309s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-317-2038-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 12127
Classification number 658.8342
245 ## - TITLE STATEMENT
Title THE INDICUS CONSUMER HANDBOOK:THE MARKETER'S GUIDE TO INDIAN CONSUMERS
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc PEARSON EDUCATIO ASIA
Place of publication, distribution, etc DELHI
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 204
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note WHIN959
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term "CONSUMER BEHAVIOUR,INDIAN CONSUMER"
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BHANDARI LAVEESH;
9 (RLIN) 1562
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from
    Dewey Decimal Classification   Not For Loan   Main Library Main Library Reference 10/07/2009 DHARMA ENTERPRIESES 999999.99   658.8342/BHA/12127 11112127 07/06/2022 11/03/2011

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM