RADIO AS AN ADVERTISING MEDIUM:RIDING THE WAVE (Record no. 22862)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00462nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-314-1240-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 245 ## - TITLE STATEMENT | |
| Title | RADIO AS AN ADVERTISING MEDIUM:RIDING THE WAVE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | ICFAI UNIVERSITY PRESS |
| Place of publication, distribution, etc | HYDERABAD |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 233 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 100 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | ADVERTISING |
| 9 (RLIN) | 9517 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | RADIO ADVERTISING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | RAO PRAMOD;WAWGE RAVIKANT S; |
| 9 (RLIN) | 9519 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | ICFAI(CUP /SH ) | Library Annexe | Library Annexe | 06/07/2009 | INSTITUTE OF CHARTERED FINANCIALANALYSIS OF INDIA | 425.00 | 659.1 /RAO/WAN /12331 | 11112331 | 01/06/2018 | 11/03/2011 |