MARKETING RESEARCH:AN APPLIED ORIENTATION (Record no. 24686)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00788nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-2317-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 14155 |
| Classification number | 658.83 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DASH SATYABUSHAN;MALHOTRA NARESH K; |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING RESEARCH:AN APPLIED ORIENTATION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON EDUCATION IN SOUTH ASIA |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1497 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | WHINS20995 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "MARKETING RESEACH,MARKETING RESEARCH,MARKETING RESEARCH,,MARKETING RESEARCH, CASE STUDIES IN MARKETING,MARKETING RESEARCH,SPSS,MARKETING RESEARCH,TEXT,CASES" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Checked out | Not for loan | Cost, normal purchase price | Koha item type | Date checked out | Total Checkouts | Home library | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/03/2011 | 11114155 | 19/09/2011 | DHARMA ENTERPRIESES | Main Library | 658.83 / DAS / 14155 | 24/05/2010 | 26/09/2011 | 525.00 | Book | 19/09/2011 | 1 | Main Library | |||||
| 11/03/2011 | 11114155 | 07/06/2022 | DHARMA ENTERPRIESES | Main Library | 658.83 / DAS / 14155 | 24/05/2010 | 525.00 | 24/09/2015 | 9 | Main Library | 2 |